By this is typically meant the process by which a woman is evaluated based on their appearance, but to say that this is the objectification of women is to ignore the fact that if one is evaluated based on metrics of almost any sort, then they have been ‘objectified’ and this socially acceptable form of objectification even has a prestigious business name: Human Capital Management.
The real problems with objectification are not with evaluating people based on their appearance, which is a set of characteristics subject to objectification as well as any other. The real problem is treating people as capital, and that is just business. How to reconcile the need to objectify people while treating them as loving, feeling, breathing individuals, generally – that is our problem – and it applies to Vegas strippers as well as CEOs.
It used to be the men who treated people as capital in business, and women were a balance who treated people as loving, feeling individuals at home. Now it is an afront to women if they are not treated as human capital like everyone else, and you are ‘setting women back’ if you are a woman who does not treat people as capital in turn. Ahh progress.
This is not to say that women have no place in business, but it is to say that society has lost some of that balance, and men need to begin to treat people more as loving, feeling individuals to help regain it – Women, we need your help, so don’t lose your touch.